Looking for more online presence and better leads?

Hire a search engine marketing specialist today

Onboarding Offer

Offer expires on the 1'st of June 2024. Book A Call Now.

〰️

Offer expires on the 1'st of June 2024. Book A Call Now. 〰️

Receive a free audit and a 4 week trial, without binding yourself to a contract.

About NordicLoom

NordicLoom was founded by Carl Baggesen. With official certifications across various ad branches within Google ads, and hands on experience with e-commerce and service-based advertising, Carl pulls his expertise from a plethora of different building blocks. NordicLoom was founded to give name to a new project that has the objective of helping small-medium sized local businesses gain more leads through proper Google ads management.


  • Founder

    As a third-culture kid, born to Danish parents in Malaysia, I have grown up to meet many different people across many different cultures, which has privileged me with a deep understanding of human behaviour. In hopes of using this understanding of buyer psychology and consumer behaviour, I started the marketing agency NordicLoom to assist small businesses with paid ads, thereby taking off a time-consuming task from their shoulders, allowing them to focus on what is important within their business, as I focus on ensuring their services are presented to the right people.

How does it work?

  • The first meeting serves to align your expectations with my offerings. I become familiarised with your business’s objectives, and you get a deeper understanding of my workflow, pricing, previous experience etc.

    Upon finishing the meeting, I will begin auditing your ad account.

  • I will thoroughly analyse any previous ad campaigns, relevant keywords, your website, industry and competition to compose a project proposal.

  • I will set up your entire account based on the research and planning conducted during the audit, and your campaigns will go live.

  • I will conduct A/B split testing, continuously filter out irrelevant keywords, market any of your new offerings and further optimise your ads for wins.

Behind The Scences

  • Decks and Patios icon

    Research

    In-depth Keyword Research: Conducting keyword research involves forecasting search volumes, analyzing relevant competition, and benchmarking against industry standards.

    We also utilize third-party data platforms to discern search trends. This process includes excluding keywords incongruent with the ad's goals.

  • Ad Development

    Ad development: tailoring campaign formats to objectives, be it direct bookings or sign-ups, implementing diverse ad extensions, such as promotion extensions, call extensions, and site extensions, to occupy substantial real estate on the results page.

    Moreover, we strategically select your target audiences using demographic controls and user interests, and optimize scheduling of ad display times. Lastly, we implement clear conversion tracking to measure performance.

  • Custom Additions icon

    Budget Strategising

    Budget Strategy Development: Formulating an effective budget plan involves adapting strategies based on evolving data, allowing for the optimization of contextual signals that drive customer conversions, and allow us to set a max CPA (cost per acquisition). We choose upon the appropiate bidding strategy according to your position in the marketing process.

    NordicLoom continuously refines budget allocations to maximize campaign impact.

  • Green Building icon

    Optimization

    Ongoing Campaign Management and Optimization: Continuous optimization, management, and research are imperative for sustained success.

    NordicLoom commits to daily check-ins, extensive research hours, and the implementation of diverse experiments, including A/B testing and incrementality experiments, to identify and leverage high-value ads.

Why Google ads?

Conversion Rates:

  1. On average, businesses make $8 for every $1 they spend on Google Ads. (Source: Google Economic Impact Report)

  2. Visibility and Click-Through Rates (CTR):

    • Google Ads increase brand awareness by up to 80%. (Source: Google)

    • The average click-through rate for Google Ads across all industries is around 3.17%. (Source: WordStream)

  3. Mobile Optimization:

    • With the increasing use of mobile devices, Google Ads that are optimized for mobile can boost brand awareness by 46%. (Source: Google)

  4. Local Impact:

    • 76% of people who search for something nearby on their smartphone visit a related business within a day. Google Ads allow businesses to target local audiences effectively. (Source: Think with Google)

  5. Ad Extensions Impact:

    • Utilizing ad extensions can increase click-through rates by 10-15%. (Source: Google)

  6. Video Ads Engagement:

    • Google Ads with video content can increase engagement by 22%. (Source: Think with Google)

  7. Remarketing Success:

    • Remarketing campaigns can increase conversion rates by 161%. (Source: WordStream)

  8. Search Intent Targeting:

    • 64.6% of people click on Google Ads when they are looking to buy an item online. (Source: WordStream)

These compelling statistics underscore the power of Google Ads in driving visibility, engagement, and, most importantly, revenue for businesses across various industries. At NordicLoom, we leverage these insights to tailor campaigns that deliver measurable and impactful results for our clients. Partner with us, and let's elevate your brand to new heights through the proven efficacy of Google Ads.

Get in touch.

Reach out, and get a free consultation tomorrow!